Douglas Sullinger

CEO at Vendita - Software Asset Management Service

Douglas Sullinger is the esteemed Chief Executive Officer of Vendita.AI, a Tampa-based provider of advanced artificial intelligence solutions designed specifically for the Commercial Real Estate (CRE) industry. With a career spanning more than two decades, he has distinguished himself as a dedicated sales executive with a keen ability to identify strategic opportunities and negotiate high-value deals that drive business expansion. His approach to fostering long-term, mutually beneficial client relationships sets him apart as a leader who prioritizes trust and collaboration over short-term gains. Through his expertise in sales, enterprise technology, and AI-driven solutions, he has played a pivotal role in advancing innovations that streamline operations and enhance decision-making in the commercial real estate sector. His ability to anticipate market trends and his strategic mindset has positioned him as a trusted industry authority.

From the beginning of his career, Douglas exhibited a strong understanding of complex sales cycles and technical solutions, skills that became the cornerstone of his professional success. His educational journey began at Ohio State University, where he studied from 1984 to 1987 before taking a break due to medical reasons. He resumed his studies in 1991 and ultimately graduated from the University of Toledo in 1988 with a Bachelor of Science in Business. This academic foundation gave him the critical skills to navigate the corporate landscape, honing his analytical abilities and strategic thinking. With an innate ability to assess market opportunities, execute strategic negotiations, and drive revenue growth, he entered the business world with a competitive edge that set him apart from his peers.

Doug Sullinger's professional career gained significant momentum in the late 1990s when he assumed a leadership role at one of the largest enterprise resource processing software companies in the United States. From 1998 to 2001, he served as an Assistant Vice President at Baan, where he played a crucial role in enterprise software sales and led high-performing teams to success. His ability to manage multimillion-dollar accounts, structure complex deals, and implement strategic sales initiatives propelled him to the forefront of the company’s sales and consultation division. His tenure at the firm was marked by a series of impressive achievements, including record-breaking sales growth and the successful expansion of the company’s market presence. His results-driven approach and ability to adapt to evolving business landscapes made him a key figure in the industry.

Following his accomplishments in enterprise software sales, Douglas transitioned to a senior management position at a globally recognized consulting firm. Between 2001 and 2003, he served as a Business Development Senior Manager at Cap Gemini Ernst & Young, overseeing software implementation projects and providing strategic management consulting services. His ability to design and execute comprehensive business strategies made him a valuable asset to the firm during a critical period of growth. His expertise in enterprise solutions allowed him to support large-scale clients in optimizing their technology infrastructure and streamlining operations, reinforcing his reputation as an expert in business development and enterprise technology.

In 2004, Douglas Sullinger expanded his career by joining one of the world’s most renowned technology corporations. As an Enterprise Software Sales Manager at IBM, he led North America's Business Unit for the Infosphere Solutions portfolio, specializing in master data management and information integration. His ability to navigate the intricacies of enterprise data solutions and deliver measurable business outcomes solidified his reputation as a leading expert in the field. His deep understanding of AI-driven data strategies allowed him to implement solutions that improved organizational efficiency, enhanced data governance, and maximized profitability for enterprise clients. His leadership in high-stakes negotiations and ability to bridge the gap between technology and business strategy positioned him as a key player in the industry.

Portfolio